4 edition of Retailing found in the catalog.
James R. Ogden
Includes bibliographical references (p. 475-485) and indexes.
|Statement||James R. Ogden, Denise T. Ogden.|
|Contributions||Ogden, Denise T.|
|The Physical Object|
|Pagination||xxxi, 511 p. :|
|Number of Pages||511|
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Retailing and E-tailing introduces students to the important concepts involved in operating a retail business. Retail is all around us, and it has changed in the 21st century. This text focuses on the specifics of e-tailing and how e-tail differs from brick-and-mortar stores. And that’s just a small taste of all the disruptions we’ve enjoyed thanks to the internet. One of the biggest disrupted industries and one of those that provides a great path to a solid making money online venture for an individual entrepreneur is in book publishing. Specifically, publishing and selling ebooks online.
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